Our Vision is to be the preferred choice of consumers Globally by providing desirable value while being Socially and Environmentally responsible
With a Vision to be the preferred choice of consumers globally by providing desirable value while being Socially and Environmentally responsible. Our Founder, the Late Mr. Kalim Ahmed Khan , a Marine engineer by Profession, through sheer hard work and dedication founded one of the Nation’s earliest rice Milling and packaging facility in the year 1988, Pioneering the export of Packaged and Branded Basmati rice from Pakistan. Steadily in the years to follow the company became one of the Country’s Top Rice Exporter and a Key player in the Global Basmati Rice Market.
Over the years when we travelled around the World, experienced taste and culture, we saw a growing demand for Ancient Salts. Recently the growing awareness of Harmful chemicals in Cosmetic and Wellness products also led people to use salt in Bath soaks and Homemade scrubs and creams thus reliving the Royal bath experiences. In view of this changing lifestyle we added the Jurassic age Himalayan Salts and Ancient sea salts. Crafting Smoked and Infusion salts with Artisans in Small batches. We embarked upon this quest in line with our company’s core principle and firm belief of ethical and sustainable sourcing through a fully transparent supply chain from Farm to Fork.
In a never ending quest of sourcing the best, nature has to offer, we saw a great potential in Re-organizing the honey industry of Pakistan. Through working closely with our Beekeepers, training them in the best Apiculture practices, collaborating with research Institutes and a handful of Progressive Beekeepers we have developed a line of Mono floral and Poly floral Cold Extracted Raw honeys.